We’re thrilled to share that our founder, Natasa Pitra-Grbic, has been selected to feature in the upcoming book, 100 Inspiring Tales: Changemakers who make a difference against all odds. This beautifully curated anthology brings together powerful, personal stories of entrepreneurs, creatives, and leaders who are redefining success on their own terms — and we’re incredibly proud to see Natasa’s journey among them.
A Story of Purpose, Passion, and Persistence
From hand sewing her first dress in her family garage to launching PITRA as a brand embedded in slow fashion and storytelling, Natasa’s path has never been ordinary. Her feature in 100 Inspiring Tales dives into the why behind PITRA — a reflection on navigating motherhood and business, chasing quality over quantity, and designing a life and label that aligns with deeply held values.
In Natasa’s own words:
“Fashion isn’t just about clothes — it’s about what we choose to carry forward. Stories. Craft. Culture. When I started PITRA, I wanted to build something meaningful not just for myself, but for all women — and for the people who work hard everyday for a better life, a meaning beyond our every day.”
Why This Matters
Being featured alongside other courageous entrepreneurs is more than a milestone — it’s a reminder of the growing movement toward authentic, inclusive, and values-led leadership. This book serves as a resource, a celebration, and a call to action for the next generation of women who are daring to dream bigger, with heart.
We can’t wait to share more details when the anthology is released. In the meantime, thank you for being part of the PITRA story — and for supporting businesses that are rewriting the rules with intention and impact.
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