About

Mesmerised by fabrics, pictures, and the city streets, Natasa Pitra-Grbic created her visions through her label PITRA in 2015, after her very first dress was sold at a charity event in Melbourne. That single moment sparked the continuation of a lifelong passion that has since grown into a multidimensional brand and personal journey.

Studying across Melbourne, the U.S.A, Sydney, and Dubai, Natasa has cultivated more than 20 years experience in fashion and business, spanning writing, design, product development, and production. She constantly evolves her aesthetic while staying grounded in traditional skills like sewing and pattern making, weaving creativity with cultural storytelling.

Today, Natasa embodies a dual brand identity:

  • PITRA, her womenswear and lifestyle label, known for timeless garments, silk scarves, candles, and sustainable luxury grounded in art, culture, and history.

  • Natasa Pitra, her personal brand, as a consultant, mentor, published author, and speaker, empowering emerging entrepreneurs and creative leaders.

Her work in the fashion industry has been worn and celebrated by celebrities including, Bella Hadid (MISHA), Danni Minogue, Ash Barty with influencers wearing PITRA such as Micah Giannelli, Tahan Lew, Styling with Zee, Silvana Phillippoussis, Winton Avenue blogger and Lana Wilkinson just to name a few...

Beyond her label, Natasa has taught fashion and entrepreneurship courses both online and in Melbourne. She is currently Head of Business & Management at LCI Melbourne where she mentors the next generation of creative entrepreneurs, while consulting locally and continuing to create for PITRA.

Her milestones include:

  • Published Author in 100 Inspiring Tales of Dreamers & Doers (Global Youth Women Leaders)

  • Award Winner: Global Recognition Awards 2025, Australian Business Awards (Fashion Design) 2024 and nominee for multiple entrepreneurship awards 

  • Featured in Vogue (British Vogue editorial feature)

  • Collaborations & Research: Socora skincare project and sustainable fashion innovation research at RMIT University

Mission & Vision for PITRA the label

✨ Mission
To empower ambitious women through timeless garments and lifestyle pieces that merge luxury with sustainability, blending art history, cultural heritage, and conscious design to create fashion that makes women feel confident, unique, and deeply connected.

✨ Vision
To establish PITRA as Melbourne’s leading accessible luxury brand, recognised globally for its cultural storytelling, sustainable innovation, and dedication to uplifting women - from makers in the supply chain to the women who wear PITRA every day.