OUR VALUES

At PITRA, ethical fashion is not defined by a single country of origin. It is defined by how people are treated, how skills are respected, and how products are made.

RESPONSIBLE GLOBAL PRODUCTION AT PITRA

The brand works with trusted production partners across Australia, China, Turkey and emerging ethical supply chains in Bangladesh. Each partnership is evaluated based on transparency, working conditions, craftsmanship standards and shared values.

PITRA believes that responsible global production:

• Centres people, not just processes
• Respects cultural knowledge and skill
• Values craftsmanship over speed
• Prioritises long-term relationships
• Supports fair and ethical working environments

By embracing a global perspective grounded in respect and accountability, PITRA contributes to a more inclusive and responsible fashion industry — one that recognises the human stories behind every garment.

 

THE PITRA MANIFESTO

We believe fashion is made by people, not places.

We believe craftsmanship is a language shared across cultures.

We believe ethical production means respect, transparency and care.

We believe quality is an act of responsibility.

We believe clothing should serve real lives, not trends.

We believe in honouring skill, time and human knowledge.

We believe in inclusivity without compromise.

We believe longevity is luxury.

We believe education and entrepreneurship shape better industries.

We believe fashion can be global and ethical — at the same time.