OUR BELIEFS

OUR BELIEFS IN SUSTAINABILITY

PITRA is committed to making a difference in fashion - an industry under the microscope when it comes to sustainability. We know that no brand can be 100% sustainable, but we can take practical steps towards positive change for people and planet. Here’s how we’re doing it:

1. RAW MATERIALS 🪴 

We design with responsibility in mind:

  • Using deadstock and stock fabrics to avoid creating unnecessary new textiles.

  • Sourcing fibres that are renewable, recyclable, and lower impact (NZ linen, Sorona® blends, silk, organic cotton, tencel lenzing etc).

  • Working with mills and suppliers who share our values, and publishing more details on their certifications as we grow.

2. PEOPLE 🧵 

People are at the heart of PITRA.

  • Melbourne made: we partner with ethical local makers and artisans.

  • Global partnerships: when producing offshore, we only work with long-standing, certified factories to ensure fair treatment and pay.

  • Our belief: if we take care of people everywhere, we take care of the planet.

3. QUALITY OVER QUANTITY 👗 

We do not believe in fast fashion.

  • We make in small runs - producing only what we can sell.

  • Each piece is designed to last, offering quality and uniqueness to every customer.

  • Fewer, better garments = less waste, less harm.

4. PACKAGING 📦 

  • All orders are shipped from Melbourne.

  • Home-compostable satchels or recyclable cardboard boxes (AS 5810 certified) and recycled/recyclable labels are standard.

  • We are trialling lighter boxes and refill systems for our lifestyle products to further reduce waste.

5. IMPACT IN PRACTICE 🌍 

We look at the whole lifecycle of each product:

  • Care guidance: our tees are cold-wash and line-dry only, avoiding dry cleaning.

  • Repairs: free repairs within 12 months on linen garments.

  • Longevity: tutorials for silk care and pilots for resale/re-make.

  • Candles: refill program launching in 2026.

6. THE FUTURE 🔮 

  • Supplier audits on fibre origins, energy sources, and certifications.

  • A no air freight policy for inbound goods where timelines allow.

  • Transition of our makers to 100% renewable electricity by 2026 if possible

  • Publishing an annual Impact Note to keep ourselves accountable in 2026

✨ Every choice we make is about people, planet, and culture. Together, we’re weaving a more conscious future.

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